Say you're a news anchor--someone who's paid handsomely to look good while reading the news competently and with enough dramatic flair to let the folks at home know that what you're saying is really important. Question: Does it matter to you when your head appears on the screen next to something that makes you and the rest of the newscast look kind of dumb? (Picture is from a KTVU "10 O'Clock News" broadcast earlier this week, and the handsome head belongs to anchor Frank Somerville.)
(There are extenuating circumstances in this case. This was a newscast item on a high-school science competition sponsored by biopharmaceutical firm Amgen, the 2013 Bay Area BioGENEius Challenge. Whoever came up with the screen title didn't consider that BioGENEius might not translate well to all-caps.).