Screenshot from the January 13, 2011, "10 O'Clock News" (a.k.a, "The Used-to-Be Really Good Bay Area News Show"). By way of explanation, whoever was in charge of doing this graphic left the placeholder label in place for all the audience to see. How does stuff like this happen? Staff cuts, mostly. I've heard that many of the artists and producers who used to make and oversee graphics like this have been reassigned or let go and that writers have been given this job--in addition to continuing to write the news and find, pull, and edit videotape. The unfortunate on-air result notwithstanding, cutting these corners makes the station owner's bottom line look great.